Roddy Kane Marketing Consultancy

Company Experience

Company Experience

Marketing consultancy, advertising and promotion (TV, radio, national press, consumer and trade magazines), web, packaging, PR, direct marketing (consumer and B2B).

BUSINESS-TO-BUSINESS

Acumentia Armeg Avis Car Rental Blenheim Exhibitions Business Link Davy Corporation GEC Gestetner English Property Corporation Hugo & Henry ICL INTATV / Obus ITT ITW Kango		KEW 3M Metal Box Mitel Neville PEL Furniture Plessey Producers Direct Ryobi Power Equipment Sankey Sheldon Siemens STC Technophone Unisys Wimpey Property Holdings
business information, business training and advice, exhibition sales and marketing, office equipment, office furniture, building and construction, property, computers, telephony, power tools

CONSUMER / TRADE / RETAIL

Boots The Chemist John Boutari & Son Brook Hospital for Animals Brown Bros Bulpitts BSR Cadbury Schweppes Campari Cheeky Rascals Christian Dior Country Casuals Cranswick Premium Wines Crystal Spring Cruga Biltong Dollond & Aitchison Excel Recruitment Evans & Tate Fiat Auto Foods From Spain		Icon Tiles Italian Beverage Company Hot Shot Beverages Kingston Estate Klaussner Furniture Lurgashall Winery Octopus Books Pendarves Estate Premier Brands Pure H2O Redruth Brewery RJ Foods Suzettes Thorntons Chocolates Tiger Smoothies Vintage Malt Whisky Company Wicked Cake Company Wines From Spain WMF
wine, beer and spirits, confectionery, photographic, baby products, hi-fi, cosmetics, fashion, automotive, food and beverage products, white goods, brown goods

DIRECT MARKETING

Aspect Mail Order DER Jongleurs Marks & Spencer		Man Marketing Nestlé Save & Prosper Walker Young

off-the page and catalogue selling, relationship marketing, direct marketing

Portfolio


			Barramundi

			Possibly the most competitive of any business with 200+ competitors at minimal price variation on-shelf within a distance of 10 metres. Market evaluation, proposition and distribution plan development, plus development and implementation of advertising & PR programme. Clever marketing takes the company from 8,000 to 2.4m cases a year, creating Australia’s 6th largest wine exporter.


			Brooke Hospital for Animals

			Boiled alive!... Ignorance is torture!… Sores, infections, starvation, exhaustion!… Our owners can’t even afford proper food and healthcare for themselves! Hard-hitting advertising and direct marketing material. Highly efficient in generating funds, achieving up to 15 times income over expenditure, tohelp alleviate the appalling suffering of the working equines this charity cares for.


			Business Link Surrey

			Customer relationship management activity aimed at small and medium-sized businesses in Surrey. A comprehensive programme of easy to assimilate and impactful communications.


			Cheeky Rascals

			Trade support programme: leaflets and direct marketing to the HORECA sector (hotels, restaurants, cafes, clubs, pubs and bars) for this Scandinavian space-saving, children friendly product.


			Cruga Biltong

			Brand positioning and development for this air-dried meat product with its origins and history in the Boer settlement in South Africa. Packaging redesign as a mainstream snack product and sales channel development, plus trade & consumer sales support material.


			Crystal Spring

			Logo and pack design, marketing and sales strategy advice, PR programme development for this all-natural deodorant.


			Excel Recruitment

			Logo creation, brand positioning, marketing and communications strategy development, website creation and maintenance, comprehensive marketing communications support, including press and radio advertising and sponsorship: a full, one-stop-shop service for this leading Jersey recruitment agency.


			ITW Buildex

			Nuts, bolts and screws made informative and interesting! Creation of meaningful brand differentiator to justify the price that quality and fitness of purpose demand in what is a commodity marketplace.


			Icon Tiles

			Complete ‘one-stop-shop’ e-commerce website project: concept, name and logo creation, market positioning, marketing and sales strategy development, technical support and content implementation.


			Government of Spain / ICEX

			Country ‘brand’ awareness development work. Marketing communications of both fresh fruit and vegetables and top end delicatessen products, including high value, top-of-the-range delicatessen products, such as Real Iberico which retails for £150+ a kilo. Real Iberico trade campaign aimed at hotels, restaurants and high-end retailers generated a 50%+ response rate.


			Hot Shot

			New category development of a range of hot drinks in a can. Identification and segmentation of key trade channels and the development of independents and mini national accounts sales planes. Product development / range extension advice, venture capital input and new packaging design.


			Italian Beverage Company

			Brand proposition, market positioning and logo development. Creation and implementation of sales support and trade PR.


			Kango

			Brand defence / brand-building programme development for a name that has become a generic term for professional power tools in the construction industry. Development and implementation of a worldwide trade advertising and PR programme: and proof, if it were needed, that industrial advertising doesn’t have to mean boring advertising.


			Klaussner Furniture

			Brand positioning, marketing and sales strategy development. Complete ‘one-stop-shop’ website project: concept, technical and content implementation. Consumer communications programme development and implementation.


			Lurgashall Winery

			Root and branch, ‘company doctor’ project. Market evaluation, brand positioning, packaging design, pricing and distribution planning.


			Pure H20 Company

			The ultimate water filter – rated at <0 totally dissolved solids. Advice on sales channel. Direct marketing sales programme development. Creation and implementation of sales support material.


			Rank Xerox

			Electronic document filing & handling and the paperless office for safety and efficiency in the likes of the aerospace and medical businesses. (The manuals on a Boeing 747, if stacked one on top of the other, would reach twice as high as this jet airliner is licensed to fly!)


			RJ Foods

			Brand and logo development, market positioning, packaging development. Sales channel development programme.


			Ryobi

			Whole range of consumer and trade leaflets, advertising and POS to support to this brand’s competitive advantage in this dynamic and highly competitive market arena.


			Suzette's

			Marketing strategy, PR support and packaging design for this small, start-up company with a product offereing that’s significantly better, but consequently more expensive, than the competition. (By the simple device of adding the word ‘crepe’ to the product descriptor, this company increased its sales period from around a week before the ‘one day event’ of Shrove Tuesday, to an ‘any day of the year’ meal / recipe opportunity…)


			Tiger Beverages

			First on the market, smoothies with added functionality and no cool chain distribution requirement. Identification of key trade channels and development and implementation of trade PR rpgramme / trade communications.


			Unisys

			Innovative, impactful, effective, £1m orders for as little as £10k expenditure, in what is one of the most competitive B2B markets there is. Direct marketing, promotions, offers, sales support material.


			Wicked Cakes

			Brand and logo development, market positioning, packaging design and development, trade and consumer communications and PR programme.


			Wine Doctor

			Market evaluation and proposition development, packaging design for this radical concept linking health with moderate daily wine consumption. Development and implementation of trade PR programme. Plus assistance to national accounts sales with trade marketing and research initiatives.